It’s about experience and passion - critical elements when you are charged with understanding the nuanced world of consumers and product interactions.

Product Dynamics was founded in the mid-1980s, providing expert services to the consumer products industry in Sensory and Consumer Research.  It became a division of RQA, Inc. in 2001, together delivering a unique perspective on products from concept to consumption.

Today the Product Dynamics team includes market research professionals, product developers, sensory scientists and operations perfectionists. All with a passion for expanding the understanding of the interaction between consumers and the products they choose. This obsession drives everything from creative yet robust research designs to choosing an ingredient mix that will elicit delight from the consumer.

Partners and Affiliations

Boulder Office: 303.546.9311
Heather Dupre, President (ext. 11)
Chicago Office: 312.572.6230
Matthew Singer, Vice President
Jonathan Rodd, President–Boulder office
EGG Strategy is a brand strategy firm that helps forward thinking companies develop deep consumer insight, inspired portfolio, brand, and product strategies, and truly breakthrough innovation.

RQA, Inc.RQA, Inc.
Chicago Office: 708.364.7060
Lawrence Platt, President (ext. 101)
RQA is a global leader in strategic product development, quality assurance and crisis management services to the food, beverage, personal care and consumer products industries.


The National Association of Flavors and Food-Ingredient Systems (NAFFS) is a broad-based trade association of manufacturers, processors and suppliers of fruits, flavors, syrups, stabilizers, emulsifiers, colors, sweeteners, cocoa and related food ingredients. Its associate membership is open to all companies that provide products and services to the food industry.

Product Dynamics